As a common offline amusement device, gift machines are widely placed in shopping malls, cinemas, amusement parks and family entertainment centers due to their low cost and ease of use. With rapid market expansion, problems such as incomplete qualifications, illegal modification and opaque probability settings have emerged. Under continuous supervision, the industry is accelerating toward compliance.
Current Status: Wide Coverage, Affordable Leisure
Gift machines are standard amusement equipment, including claw machines, capsule machines and prize-pushing machines. Consumers pay via coins or mobile payment to win plush toys, daily necessities and other low-value prizes. The cost per play is usually a few to more than ten yuan, targeting young people and families. The market is decentralized, with head operators using certified smart devices, while basic models dominate smaller markets with homogeneous competition.
Compliance Rules: Strict Line Against Gambling
According to regulations from the Ministry of Culture and Tourism and public security authorities, gift machines must obtain official approval and electronic identification. Illegal functions such as betting, point cashing and prize exchange for cash or securities are strictly prohibited. Qualifications, game rules and winning probability must be clearly displayed. Services to minors must comply with relevant laws. Violations involving gambling will be held legally responsible.
Industry Issues: Illegal Operations Targeted in Rectification
Some operators cross legal lines: using uncertified equipment, forging approvals, modifying machines to lower winning rates or add gambling-style gameplay, and offering high-value prizes or cash redemption. Poor-quality equipment and consumer disputes are also common. Authorities have launched nationwide campaigns to shut down illegal sites.
Future Trend: Strict Supervision Promotes Healthy Development
With stricter regulation, compliance will become a basic requirement. Illegal operators and low-quality equipment will be phased out, pushing the industry toward branding, standardization and intelligence. Consumers are advised to choose legal venues and report violations to help the industry return to its nature of leisure and entertainment.
